Getting exactly what you want through a camera or from a stock photo is nearly impossible. It's the image retouching on the post production end that puts all the finishing touches required for professional use. Using Adobe Photoshop, a variety of changes and alterations can be done to make any image look close to perfect.
Color Correction / Matching
Do not assume the color you see on screen will be the color produced on a print run. When final color needs to match a product, clothing for example, a color workflow needs to be utilized.
- Our color workflow is calibrated to the industry standard SWOP using Postershop RIP software and ICC profiles.
- We deliver press ready proofs and files that will reproduce almost exactly like your original.
- We can work directly with your preferred printer to match what their specific presses would output.
Photo retouching is needed when it's impossible to get the image you want from a single photograph or if certain elements of an image need to be changed or removed. Corrections on sceneries may include:
- Removing objects
- Duplicating parts of a scene
- Adding more image to extend a canvas
- Composing multiple images into one shot
- Adjusting skin tones
- Minimizing wrinkles
- Removing blemishes
- Reshaping body parts
Area Masks / Clipping Paths
In order to isolate specific objects or areas of an image, area masks or clipping paths need to be applied to a photo file. For clipping paths:
- Done when products need to be "cut out" from the background for placement in a catalog layout or web page
- Delivered in the most common file format *.eps (encapsulated post-script)
- Can also deliver *.tif, *.psd and *.jpg
Area masks are better for:
- Prepping a file for selecting areas or objects that would require a softer edge
- A section you want to manipulate, but has various sized objects blocking it
- Cutting out pieces from different shots for merging into a single shot
HDR Photo Merging
High-Dynamic Range, or HDR, is a composition of shots taken at different exposures and focus. It is then merged in post-production to grab detail that would normally be lost in very light or dark areas or objects at various distance.
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